Choose the Right China Social Network for Your Niche
MrSheng.work is a paid-service freelancing influencer marketing for China social medias. He partners with other influencers sometimes as co-worker to match your brands, to create interesting content, to perform campaigns, to engage with Chinese target audiences through influential stories.
What can MrSheng.work do for Your Brands?
MrSheng.work handles the entire Influencer marketing process for your brands. From finding and collaborating the best match influencers, influencer contracting, creative development, content creation and overall strategy. He does his best to meet the clients’need and provide better ROI through his creative use of influencers. According to the report of China market research institute, the influencer marketing content delivers better ROI than traditional forms of digital marketing, 80% of Chinese consumers are influenced by someone’s direct recommendations.
- Choose the Right China Social Network for Your Niche -
Compare and Analyze Top Six Chinese Social Media Channels
Common Pricing Models for Influencers
Pay Per Post
Your business pays a flat rate no matter the content type is text or video.
Pay Per Click
One performance-driven pricing model depends on the number of clicks.
Pay Per Subscriber
Pay-per-subscribers relies on an influencer’s subscriber or follower number.
Pay Per View
Payment is based on the number of views earned by an influencer’s content.
Think More before Recruiting a Social Influencer
Think more before Recruiting a Chinese Social Influencer
In order to run a successful influencer marketing campaigns, it is crucial to have a good communication with your influencers and work on the goal of your campaign and your existing level of online reach.
Draft an Influencer Contract
The contract will define the relationship professionally between the brand and the influencer MrSheng.work. The contract is essential to secure your reputation, results, and ROI. Influencer marketing is legally a form of advertising. Regulators are cracking down on influencers who share sponsored content without making that clear.
You need to decide whether this will be a short or long-term collaboration and how long to proceed with. Coins have two sides. Short term is money saving, but it is difficult to bear a loyal influencer. The usual minimum time to track your marketing campaign performance should be three to six months. The creative content influencer will need more to summarize the campaign performance and write your feedback marketing report.
Micro influencers tend to share one-off sponsorship posts. They have relatively low follower counts but some active engagement, and they are more affordable than more famous influencers. Some micro-influencers can accept free products rewarded by the brands. Famous influencers has already established large followers and usually paid more.
The payment combining the flat rate and result is encouraging to both brands and influencers. You may consider the payment to the influencers a flat rate fee for the post content creation partly. You could make another part payment based on a certain number of views, followers, or conversions. Most cost-effective influencer marketing campaigns choose influencers that offer the price models: Pay-per-post, Pay-per-view, Pay-per-subscribers
Don’t ask influencers to deliver post likes or views that won’t translate into actual ROI. Define what counts as a successful conversion (clicks, views, coupon usage) and measure that. When you ask for higher views and subscription, its negative side might push the influencers to focus on the contents to please and entertain the audience, instead of more effort on the ROI.
Finally, consider making the relationship exclusive. If you choose an influencer with lots of endorsements, your message risks getting lost in a flood of content. But in an exclusive collaboration, you can share insider content and build trust over time. Exclusive relationship will make your future following up easy. You will save time and effort not continually to check in to make sure the terms, legal liability and privacy rules are followed. So if you are a professional brand working with an inexperienced influencer, you must continually check that their posts are in line with your own best practices.
Virtual Assistant Service Agreement Sample
How to Work with MrSheng ?
Step 1. Determine Your End Goal at the Beginning
Before launching an influencer marketing campaign, Mr. Sheng will check with client what you want to accomplish in order to determine your end goal at the beginning, for brand awareness, lead generation or direct sales
Step 2. Provide your high-quality visual and content assets
Your sufficient description, photos and video footages are important information to the influencer, who will use the juicy piece of content to recreate it in Chinese language and present it to Chinese audience.
Step 3. Talk more, Learn More about your Direct Sales
If you sell products online and want to measure ROI of your influencer campaign by direct sales, give influencers a unique code who will give to their audience that they can use at checkout for a percentage off their purchase.
Step 4. If Lead generation is your goal to accomplish
In order to generate leads via your influencer marketing campaign, please send the link or landing page and explain to the influencers that you want to measure the success of the campaign based on a certain conversion.
Step 5. If Impression and brand awareness is your main goal
Please let your influencer know if the impression is your first goal. He will design the campaign with measurement in mind. The influencer will create the contents with specific purpose to attract maximum exposure, to share his review of your product on China social channels.
Step 6. From Storyboard writing to Host/ Hostess Hire
Mr. Sheng works as a content creator and coordinator, if needed, he can resource other host/hostess for co-work. His networks cover IT technology, sports, travel, beauty, food, gaming, engineer, fashion, education, industrial supplies and more. Finding a right influencer is a demanding job.
Step 7. Recruit Your Customers as Influencers
To choose customers who already share your brand on social media is a better way to build up a large audience. MrSheng.work can help you choose an influencer from your customer base, who already believes in your product, and in influencer marketing, a genuine believer is worth their weight in gold.
Step 8. Sign-ups and social media following
When the brands want the campaigns to increase subscribers or social media following, MrSheng will skillfully create a post that steers audience to help you achieve your goals. This will change the direction of a post, so it’s crucial to be upfront with influencers from the very beginning. MrSheng.work will know your needs, design the campaign to make the goal measurable.
The influencer marketing takes time. You will need to put in the work to find the right channel and influencer. Then you also need to invest time and effort in building a relationship, setting expectations, and monitoring progress. MrSheng.work will continue to measure, evaluate, and improve your influencer campaigns.
1.Chinese Article and images creation
2.Chinese Article and 15 min video creation
3.Links building on Chinese social medias
4.Chinese blogs creation, Multiple posts and cross promotion
5.Acting as agent to open wechat official account
6.Acting as agent to open accounts at Chinese social medias, such as, weibo/douyin/toutiao/zhihu/xiaohongshu/kuaishou, etc.
7.Researching and compiling a list of potential Chinese influencers
8.Hiring and contracting approved influencers
9.Developing creative content with influencers
10.Tracking influencer marketing campaign performance
11.Target Audience Research
12.Demographic and Interest Research
13.Influencer Strategy Development
14.Influencer Matching Report
15.Competitor Intelligence Report
16.Targeted Keyword Research and Keyword Rank Checking
17.Ongoing Monthly Traffic with Pixel Tracking & Goal Reporting
18.Personal Consultation with Influencer SME
19.Fact Checking Before Publication for Factual Inaccuracies and Brand Misrepresentation
20.Development of creative brief with key messages.
Three Optional Plans
1 Hour Plan / Day
Suitable for start-up business who requires the Chinese influencer to finish the tasks as the job list. The payment is based on ONE hour per day, 5 days per week. US$ 25 hourly rate. The payment is only for Influencer labor costs, not including some costs arising from the third parties and resources. Pre-payment is required and minimum booking is one month.
2 Hours Plan / Day
Suitable for business owners who requires the Chinese influencer to finish the tasks as the job list. The payment is based on TWO hours per day, 5 days per week. US$ 25 hourly rate. The payment is only for Influencer labor costs, not including some costs arising from the third parties and resources. Pre-payment is required and minimum booking is one month.
4 Hours Plan / Day
Ideal for business owners who have regular tasks and want the influencer to run the promotional campaigns continuously to China. The payment is based on FOUR hours per day, 5 days per week. US$ 22.50 hourly rate. The payment is only for Influencer labor costs, not including some costs arising from the third parties and resources. Pre-payment is required and minimum booking is one month.
Download Job List and Payment Plan PDF Here Freely
MrSheng.work has created successful campaigns for China business ranging from international schools to foreign traded companies. He will do the same for you. Request a free quote to discover how he can help reach your target market.
MrSheng.Work
Suite 509 No. 196 Xin Jin Qiao Rd.
PuDong Shanghai China
Phone: 18918151538
Thanks for your message! We’ll be in touch soon.
seo.shengli@yahoo.com
MrSheng.work